Convince your boss
Getting approval to attend MAX
What your boss should know
Every year, designers, developers and business leaders who attend MAX learn skills for working more productively and discover new skills for creating engaging experiences. They get sneak peeks of upcoming software and network with thousands of their peers - learning, teaching, sharing and making themselves more valuable to the employers and clients. At the end of the four-day conference, they're inspired to create next-generation experiences, with heads chock-full of the know-how to make it happen. That's why attendees love MAX.
But it's also why your organization will love MAX. There's no better place to send employees when an organization needs to become more competitive in a world of changing technology.
If you need a little help making the case to your boss, here it is. We've supplied all of the reasons why your attendance at MAX is a worthwhile investment for your organization, in a language your boss will understand.
Copy the text below, paste it into your e-mail client, edit the highlighted areas, and you're ready to send it along to your boss.
We look forward to seeing you at MAX 2010.
Generic template
Dear (insert boss's name),
From October 23-27, more than 5,000 designers, developers, and business leaders will gather in Los Angeles to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at MAX:
Break new ground — There's no doubt that our organization's future success and profitability will depend on its ability to create compelling applications, content, and video on screens of every size, across operating systems, accessible from anywhere at any time. This is where I'll see how it's already being done, and where I'll figure out how to adapt our own organization's approach to customer and market demands.
Become more productive — MAX will help me work smarter and faster, starting the very next day. I'll learn how to take ideas to market faster through design and development workflows that support iterative development. I'll attend hands-on training sessions and learn from real-world case studies of success.
Upgrade our organization's skills — The dedicated Design, Develop and Envision tracks are packed with sessions that directly relate to the work I'm doing now and the work we will need me to do next. Plus, I can sit down with you and pick the sessions that are most applicable to our organization.
Learn from the experts — All MAX sessions and labs are taught by the best of the best -- the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't.
Bring home best practices — MAX attendees come from organizations all over the world, from small businesses to Fortune 1000 companies and local nonprofits to large government agencies. Past attendees include employees from Google, Sony, FedEx, and Disney, just to name a few. That means I'll be able to exchange ideas and build one-on-one relationships with people who have dealt with the same challenges our organization is facing and learn how they tackled those challenges. And when I leave, they'll be a part of our organization's extended network.
Bring new visionary energy to our work — I'll be exposed to new ways of thinking about our projects and some of the coolest, boundary-pushing, experimental work out there. In previous years, 94% of past attendees said they left MAX inspired to innovate. So I'll go home ready to push our own organization's boundaries.
Know that it's worth the investment — The majority of those who attended MAX in 2009 said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.
Developer template
Dear (insert boss's name),
From October 23-27, more than 5,000 designers, developers, and business leaders will gather in Los Angeles to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at MAX:
Break new ground — There's no doubt that our organization's future success and profitability will depend on its ability to create compelling applications, content, and video on screens of every size, across operating systems, accessible from anywhere at any time. This is where I'll see how it's already being done today, while learning about what to expect in the years ahead. This is where I'll figure out how to adapt our own organization's approach to customer and market demands.
Become more productive — MAX helps people work smarter and faster, starting right away. I'll learn how to get to market faster through efficient design and development workflows that support iterative development. I'll attend hands-on training sessions and learn from real-world case studies that cover everything from powering public-facing sites to driving intranets to creating engines for next-generation applications and user experiences.
Upgrade our organization's skills — The dedicated Develop track is packed with sessions that directly relate to the work I'm doing now and the work I will need to do next. Plus, I can sit down with you and pick the sessions that are most applicable to our organization. Sessions cover the technical challenges faced in architecting solutions, building applications, integrating with back-end systems and services, dealing with occasionally connected clients, supporting the rapidly growing number of mobile users and customers, collaborating in real time, and much more.
Learn from the experts — All MAX sessions and labs are taught by the best of the best -- the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't. This year's developer headliners include Ray Camden, former vice president of software development at Broadchoice; Ely Greenfield, one of the brains behind the evolution of the Adobe Flash Platform; and Christophe Coenraets, senior technical evangelist at Adobe and a recognized authority on Flex in the enterprise.
Bring home best practices — MAX attendees come from organizations all over the world, from small businesses to Fortune 1000 companies and local nonprofits to large government agencies. Past attendees include developers from Google, Sony, FedEx, and Disney, just to name a few. That means I'll be able to exchange ideas and make one-on-one contact with people who have dealt with the same challenges our organization is facing and learn how they tackled those challenges. And when I leave, they'll be a part of our organization's extended network.
Bring new visionary energy to our work — I'll be exposed to new ways of thinking about our projects and some of the coolest, boundary-pushing, experimental work out there. In previous years, 94% of attendees said they left MAX inspired to innovate. So I'll go home ready to push our own organization's boundaries.
Know that it's worth the investment — The majority of developers who attended MAX 2009 said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.
Business template
Dear (insert boss's name),
From October 23-27, more than 5,000 designers, developers, and business leaders will gather in Los Angeles to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at MAX:
Break new ground — There's no doubt that our organization's success and profitability will depend on its ability to create compelling applications, content, and video on screens of every size, across operating systems, accessible from anywhere at any time. This is where I'll see how it's already being done, and where I'll figure out how to adapt our own organization's approach to customer and market demands.
Become more productive — MAX provides the skills to pass on to our team so they can work smarter and faster, starting right away. I'll learn how our team can get to market faster through efficient design and development workflows that support iterative development. I'll explore how our team can develop and deploy compelling digital experiences across screens and devices.
Upgrade our organization's skills — The dedicated Envision track is packed with sessions that directly relate to the role I play in our organization today and the work we will need to do tomorrow. Plus, I can sit down with you and pick the sessions that are most applicable to our organization. Sessions cover the future of digital publishing, social enterprise networks, monetizing video content, harnessing the value of user-centric applications, and much more.
Learn from the experts — All MAX sessions and labs are taught by the best of the best -- the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't. This year's visionary headliners include Charles Duncan, interactive advertising expert; Jimbeau Andrews, the visionary behind HotClickVideo; and Andrew Howlett, CEO at Rain.
Bring home best practices — MAX attendees come from organizations all over the world, from small businesses to Fortune 1000 companies and local nonprofits to large government agencies. Past attendees include people from Google, Sony, and FedEx, just to name a few. That means I'll be able to exchange ideas and make one-on-one contact with people who have dealt with the same challenges we're leading our organization through. And when I leave, they'll be a part of our organization's extended network.
Bring new visionary energy to our work — I'll be exposed to new ways of thinking about our team's projects and some of the coolest boundary-pushing, experimental work out there. I'll go home ready to lead our team to new heights. In previous years, 94% of attendees said they left MAX inspired to innovate.
Know that it's worth the investment — The majority of those who attended MAX 2009 said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.
Designer template
Dear (insert boss's name),
From October 23-27, more than 5,000 designers, developers, and business leaders will gather in Los Angeles to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at MAX:
Break new ground — There's no doubt that our organization's future success and profitability will depend on its ability to create compelling applications, content, and video on screens of every size, across operating systems, accessible from anywhere at any time. This is where I'll see how it's already being done, and where I'll figure out how to adapt our own organization's approach to customer and market demands.
Become more productive — MAX will help me work smarter and faster, starting the very next day. I'll learn how to take ideas to market faster through design and development workflows that support iterative development. I'll attend hands-on labs and learn from real-world case studies how to create interactive video, content, and applications for the browser, the desktop, and mobile devices, and to do so more efficiently with standards-based HTML and Ajax technologies.
Upgrade our organization's skills — The dedicated Design track is packed with sessions that directly relate to the work I'm doing now and the work I will need to do next. Plus, I can sit down with you and pick the sessions that are most applicable to our organization. Sessions cover cross-media workflows, prototyping, standards-based web design, user interface design, online advertising, interactive games, accessibility, motion graphics, video encoding, video creation, and much more.
Learn from the experts — All MAX sessions and labs are taught by the best of the best -- the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't. This year's design headliners include Russell Brown, senior creative director at Adobe; Grant Skinner, noted Flash designer; Michael Ninness, InDesign senior project manager; Simone Legno, artist, designer and creator of tokidoki; and Chris Converse, graphic designer and multimedia developer.
Bring home best practices — MAX attendees come from organizations all over the world, from small businesses to Fortune 1000 companies and local nonprofits to large government agencies. Past attendees include designers from Goodby, Disney.com, and Blitz, just to name a few. That means I'll be able to exchange ideas and build one-on-one relationships with people who have dealt with the same challenges our organization is facing and learn how they tackled those challenges. And when I leave, they'll be a part of our organization's extended network.
Bring new visionary energy to our work — I'll be exposed to new ways of thinking about our projects and some of the coolest, boundary-pushing, experimental work out there. In previous years, 94% of attendees said they left MAX inspired to innovate. So I'll go home ready to push our own organization's boundaries.
Know that it's worth the investment — The majority of designers who attended MAX 2009 said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.
Education template
Dear (insert boss's name),
From October 23-27, more than 5,000 designers, developers, and business leaders will gather in Los Angeles to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at MAX:
Break new ground — There's no doubt that our institution's future success will depend on its ability to put students at the forefront of the technology revolution. This is where I'll see how it's already being done at other educational institutions, and where I'll develop a vision for how we can adapt our curriculums. I'll also have the opportunity to explore innovative applications that facilitate the business side of education.
Become more competitive — MAX provides the skills to pass on to our faculty members so they can begin incorporating cutting-edge tools into curriculums right away. I'll also learn how our school can educate students to create and deploy their own compelling digital experiences across screens and devices, and develop the skills that will make them highly marketable in their careers.
Focus on our institution's needs — MAX is packed with sessions that directly relate to the material our school is teaching today and the material we want to teach next. Plus, I can sit down with you, additional department heads, directors, and faculty to pick the sessions that are most applicable to our vision. Sessions cover teaching the Adobe Flash Platform in education, new uses for rich Internet applications (RIAs) in education, and much more.
Learn from the experts — All MAX sessions and labs are taught by the best of the best -- the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't. Last year's headliners from the education community included speakers from University of the Arts, London; Rochester Institute of Technology; Purdue University; and many more. This year's education presence at Adobe MAX will be just as impressive.
Bring home best practices — MAX attendees come from organizations all over the world, from large universities to art schools and Fortune 1000 companies to nonprofits. Past attendees included educators from Brigham Young, Duke, Stanford, and Notre Dame, to name a few. Which means I'll be able to exchange ideas and make one-on-one contact with people who have dealt with the same challenges we're leading our school through, and learn how they tackled those challenges. And when I leave, they'll be a part of our institution's extended network.
Bring new visionary energy to our school — I'll be exposed to new ways of thinking about how students are educated to use technology. I'll experience some of the coolest, most boundary-pushing work already being created by students and professionals, and then go home ready to lead our institution to new heights. In previous years, 94% of attendees said they left MAX inspired to innovate.
Know that it's worth the investment — The majority of those who attended MAX 2009 said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.
Government template
Dear (insert boss's name),
From October 23-27, more than 5,000 designers, developers, and business leaders will gather in Los Angeles to learn new skills, discover emerging technologies, and connect with each other. I know that I'll come home with skills that will help me make (insert your organization's name) more competitive. Here are a few of the ways that (insert your organization's name) will benefit from my attendance at MAX:
Break new ground — There's no doubt that our agency's future success will depend on its ability to harness technology to make government more open, transparent, and accessible to constituents. This is where I'll see how it's already being done, and where I'll develop a vision for how to adapt our own agency's technology approach to constituent and regulatory demands.
Become more competitive — MAX provides the skills to pass on to our team so they can work smarter and faster, starting right away. I'll learn how our team can automate document- and data-driven processes to improve interagency communication and collaboration within a rich Internet application (RIA) environment. I'll also explore how our team can develop and deploy compelling digital experiences across screens and devices that give our constituents unprecedented access to our services.
Upgrade our agency's skills — MAX is packed with sessions that directly relate to the work I'm doing today and the work our agency will need to do next. Plus, I can sit down with you and pick the sessions that are most applicable to our agency. Sessions cover administering ColdFusion projects, developing applications that work the way people work, harnessing the value of user-centric applications, and much more.
Learn from the experts — All MAX sessions and labs are taught by the best of the best -- the kind of people you don't just run into every day. At the same time, they can share their years of experience regarding what works and what doesn't.
Bring home best practices — MAX attendees come from organizations all over the world, from large government agencies to local nonprofits and small businesses to Fortune 1000 companies. That means I'll be able to exchange ideas and make one-on-one contact with people who have dealt with the same challenges I'm leading our agency through and learn how they tackled those challenges. And when I leave, they'll be a part of our organization's extended network. Past attendees include government employees from the City of Los Angeles, the Department of Homeland Security, and the U.S. Senate, just to name a few.
Bring new visionary energy to our work — I'll be exposed to new ways of thinking about our team's projects and some of the smartest, most engaging work out there. In previous years, 94% of attendees said they left MAX inspired to innovate. So I'll go home ready to lead our team to new heights.
Know that it's worth the investment — The majority of those who attended MAX 2009 said the event exceeded their expectations at providing opportunities for learning tips, tricks, and the latest industry trends.
If you need a little help persuading your manager to let you attend MAX 2010, we've made it easy for you. We've supplied all the reasons why your attendance at MAX is a worthwhile investment for your organization, in language your boss will understand.
